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KDMC Marketing Articles & Thoughts

Marketing resources for business owners. Have a question? Contact Us!

April 22, 2025 by David Kaufer

April 22, 2025David Kaufer

What Is Generative Engine Optimization (GEO)? The AI-Powered SEO Shift Healthcare Practices Can’t Ignore

Want your practice to be part of how future patients discover and trust healthcare providers? GEO is a powerful strategy you can’t afford to overlook.

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A woman in a light green short sleeve shirt uses a laptop computer, mobile phone, and an Alexa device.

January 3, 2025 by David Kaufer

January 3, 2025David Kaufer

How AI is Transforming Local SEO – And What Your Business Needs to Do in 2025

Whether it’s asking Siri for a nearby restaurant or consulting an AI assistant about the best healthcare providers in town, the way customers discover businesses is rapidly evolving.

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January 18, 2024 by David Kaufer

January 18, 2024David Kaufer

Why Hiring a Fractional Chief Marketing Officer in Healthcare is a Smart Business Move

While many organizations understand the importance of effective marketing, not all can afford the cost of a full-time Chief Marketing Officer (CMO). This is where the concept of a fractional CMO comes into play.

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Healthcare Marketing Channels KDMC

April 28, 2023 by David Kaufer

April 28, 2023David Kaufer

Healthcare Marketing: Finding the Right Marketing Channels for Your Practice

Are you a healthcare provider looking to attract more patients to your practice? For a practice to grow, it’s essential to have a strong online presence to attract and retain patients. However, with so many marketing channels available, it can be overwhelming to know which ones to focus on. Fear not, we are here to guide you through the process of finding the right marketing channels for your practice. Let’s explore the various marketing channels available to healthcare practitioners and […]

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Oxford Comma Cartoon

April 21, 2023 by Team KDMC

April 21, 2023Team KDMC

The Oxford Comma: To Use or Not to Use?

The Oxford comma(no grimacing yet), also known as the serial comma, is a comma used before the final item in a list of three or more items. For example, in the sentence “I love reading, writing, and dancing,” the Oxford comma is the comma after “writing.” Its use has been a topic of debate among writers, editors, and grammarians for years. Time to take a look at the arguments for and against using the Oxford comma, and offer some guidance […]

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