Welcome to the new Digital Marketing Era
“Been there, done that, got the t-shirt”
Launched and led by seasoned branding, marketing and communications dynamo David Kaufer, Kaufer DMC is a digital marketing agency that creates successful branding, visibility and buzz-building programs that leverage this new era. We work with clients to create a social media and inbound marketing platform that helps you connect with customers, build your brand, attract new sales leads, and convert them into happy customers.
KDMC MARKETING DYNAMOS ARE STANDING BY!
MESSAGE FROM THE FOUNDER
It’s not often that one has an opportunity to witness and work in not just one, but two major industry transitions. I’m fortunate enough to do just that.
When I began my career in PR and Communications in 1987, the technology industry was still nascent. Microsoft was only the 3rd largest software company in America and the concept of creating proactive PR campaigns was foreign to most companies – regardless of their size or industry.
Forward-looking companies (such as Microsoft and Apple, to name two…
Jun 28, 2016 by Kaufer DMC
Read the full article at: www.kunocreative.com
Jun 24, 2016 by Kaufer DMC
If you can't convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.
Read the full article at: www.healthcarecommunication.com
We've been hearing a lot about how important video is in content creation - but just how big has it become in marketing? Well, according to this infographic from Hyperfine Media that shows 31 key statistics about video marketing, it's plenty important - and soon may become the most critical element to your marketing strategy.
Not convinced yet? Consider, for example:
- Video in an email leads to a 200-300% increase in the click-through rate!
- After watching a video, 64% of users are more likely to buy a product online.
- 50% of executives look for more informaiton after seeing a product/service in a video.
Given the role video is playing in increasing conversion rates, shouldn't you be considering it in your marketing mix? We're definitely amping up our video marketing efforts both with your clients and at KDMC. What do you think - is video the future of marketing?