Welcome to the new Digital Marketing Era
“Been there, done that, got the t-shirt”
Launched and led by seasoned branding, marketing and communications dynamo David Kaufer, Kaufer DMC is a digital marketing agency that creates successful branding, visibility and buzz-building programs that leverage this new era. We work with clients to create a social media and inbound marketing platform that helps you connect with customers, build your brand, attract new sales leads, and convert them into happy customers.
KDMC MARKETING DYNAMOS ARE STANDING BY!
MESSAGE FROM THE FOUNDER
It’s not often that one has an opportunity to witness and work in not just one, but two major industry transitions. I’m fortunate enough to do just that.
When I began my career in PR and Communications in 1987, the technology industry was still nascent. Microsoft was only the 3rd largest software company in America and the concept of creating proactive PR campaigns was foreign to most companies – regardless of their size or industry.
Forward-looking companies (such as Microsoft and Apple, to name two…
Jul 26, 2016 by Luke Severn
The world has Pokémon fever right now. We’ve all seen the data already—heck, marketers are practically shouting it from the rooftops. Biggest mobile game in history. Millions in revenue each day. Market disruption. It’s all there, and it’s all true. …
Jul 24, 2016 by Kaufer DMC
Is the era of the digital physician on its way? Maybe. According to a reputation management survey conducted by MedData Group, “twice as many physicians in their 30s manage their reputations compared to physicians in their 50s and 60s.” Online …
Jul 21, 2016 by Kaufer DMC
It’s worth the time and investment to protect your passwords as much as possible.
Being told to keep passwords safe has become a bit like flossing teeth for many of us – we KNOW we’re not supposed to use the same password for all websites and accounts and we KNOW we’re not supposed to share passwords with others. But yet we still do it.
How common is it for people to share passwords? A study conducted by software security firm LastPass shows the majority of us “are either ignoring the risks when it comes to password sharing, or aren’t taking care to make sure that the passwords we share are as secure as possible.”
Take a guess how many websites are hacked DAILY. Try 30,000. Each day! Many of these websites have stored emails and passwords that are then sold on the black market. It’s a very real threat.
So why aren’t we more careful with our passwords? Mostly because of convenience – but sometimes also out of necessity. Most of us work with teams (or clients) that require access to accounts. Many people have significant others who expect us to share their financial passwords with them.
Take a look for yourself at the infographic LastPass created that provides even more details about their study. Here are a few of our favorite discoveries:
- 73% of users admit that sharing passwords is risky, and yet…
- 95% of respondents share up to 6 passwords with others.
- 59% re-use passwords on different accounts.
- 40% of those age 18-29 trust friends with their passwords – only 6% of those age 45-59 feel the same way.
The takeaway? It’s worth the time and investment to protect your passwords as much as possible. And LastPass is one of the better solutions available to help safely and securely store all passwords in a single location (it works using your browser). This means you can create as many different passwords as you want – LastPass will remember them all. You just have to make sure the password you create for LastPass is truly unique! The company also provides services to companies that allows for additional security and password management among multiple users.