Welcome to the new Digital Marketing Era
“Been there, done that, got the t-shirt”
Launched and led by seasoned branding, marketing and communications dynamo David Kaufer, Kaufer DMC is a digital marketing agency that creates successful branding, visibility and buzz-building programs that leverage this new era. We work with clients to create a social media and inbound marketing platform that helps you connect with customers, build your brand, attract new sales leads, and convert them into happy customers.
KDMC MARKETING DYNAMOS ARE STANDING BY!
MESSAGE FROM THE FOUNDER
It’s not often that one has an opportunity to witness and work in not just one, but two major industry transitions. I’m fortunate enough to do just that.
When I began my career in PR and Communications in 1987, the technology industry was still nascent. Microsoft was only the 3rd largest software company in America and the concept of creating proactive PR campaigns was foreign to most companies – regardless of their size or industry.
Forward-looking companies (such as Microsoft and Apple, to name two…
Jul 25, 2014 by Kelsey Kaufman
Businesses have a myriad of opportunities to publicize themselves through online directories such as Google Plus, LinkedIn or even Facebook. If you belong to a professional association or group you may also have an opportunity to feature your business in …
Jul 24, 2014 by Luke Severn
In an era consumed with technology, analytics, and “big data,” it’s no wonder that today’s marketing (especially digital) is driven by data. Marketers have skillfully and cleverly figured out how to use data to their advantage, allowing for more focused …
Jul 22, 2014 by Luke Severn
Apparently, we’re all extremely unsure about how we measure the success our content. By we, I mean content marketers like myself, and what I’m specifically referring to is a recent research report conducted by Contently titled “A Crisis of Confidence: The …